Creating and setting up a Facebook page can seem to be much simpler compared to creating a website. Similarly, setting up an eBay store may seem to be an alternative to creating an elaborate online store. However, successful business models essentially include...

A tagline (Slogan, Motto) is required to clarify what your business website is, what you do and how you help your clients. A tagline is a short sentence or also known as business one liner that is not normally more than about 7 words long. It is a attention-grabbing...

Also known as a website review, website report, website grader, website score, website analyzer. A website Health check is like having another opinion on your website, checking all the functions and features on your website are correct and to the best possible...

Search engine optimisation (SEO) is a unique online marketing strategy. It is different from most other digital advertising strategies in that it is not just a one-time effort. You cannot just run the campaign for a short period and forget about it. If you want to...

When you run a Facebook ad campaign, it is important that you know what your visitors are then doing on your website. Having facebook pixels set up allows you to track the performance of your ads. Facebook Pixel is the tool that allows you to gather this valuable...

Email marketing is sending out emails to current, past and potential clients to promote your business. This helps to keep a relationship...

The best 27 Business Directory Websites in Australia to advertise your business. Get noticed more and improve your local Search Engine Optimisation. (SEO) This post contains affiliate links. For more information, see my disclosures here. Are you a local business?...

When it comes to marketing your brand and products, you would always choose platforms where your target audience spends more of their time. Facebook has over 2.23 billion monthly active users. Twitter has around 336 million users. LinkedIn has around 500...

Studies show that an average email address receives more than a dozen unwanted messages every day. Spam emails can carry malicious files, can be used for phishing attacks, can waste time and bandwidth, and can cause various other problems. It is a common...

There are many reasons people want to start a blog. Even when there an underlying goal for monetisation, it is the pursuit of creativity and a strong passion that drive most people towards blogging. Launching and setting up a blog can be a confusing task...

Creating a WordPress website is an excellent decision for your business. You will, however, have to do a lot than just setting up a site to benefit from it. This involves regular maintenance and updates so that your website continues to deliver a great...

When it comes to designing your website, you would want to add all the elements that make the best impression on your target audience. Fonts play a big role in the way your visitors perceive information on your website. The fonts used on your site can change the...

One of the main aspects of maintaining your WordPress website is to ensure that the themes and plugins are updated regularly. There are many reasons in which these updates are essential.  In addition to adding features, updates can mean fixing bugs,...

A web hosting service is required to allow your website to be displayed on the internet. The hosting service provider offers all the technologies and infrastructure required for the website to be made available and seen online. This includes servers on which your...

Is your website up and running or are you about to launch it? Having a website checklist is essential to make sure nothing is missing from your website and you have dotted all the i’s and crossed all the t’s. This post contains affiliate links. For more information,...

Keywords continue to be important to search engine optimisation. Search engines still rely on keywords to determine user intent and context. So you cannot ignore the importance of keywords when you want to improve your SEO. So how do you choose the right...

When it comes to creating online content, there is always a need for high-quality images. It is a well-known fact that images speak better than words. Whether you are creating new blog posts or need quality images for your websites, or social media you will always...

There are many reasons why WordPress is the most popular CMS (website content management system). One reason is that it offers hundreds of free website themes. But with so many options, it can be confusing to choose the ideal theme. Here is a list of top 5 free...

This post contains affiliate links. For more information, see my disclosures here. If you read my blog post on The best 27 Business Directory Websites in Australia to advertise your business on then you would already have your business listed on some great local...

Even the best web hosting service provider out there cannot ensure 100% uptime. So there is always a chance that your website can go down. However, it isn’t just the web host that is always the underlying reason for why your website is down. There are...