Keywords continue to be important to search engine optimisation. Search engines still rely on keywords to determine user intent and context. So you cannot ignore the importance of keywords when you want to improve your SEO. So how do you choose the right keywords for your website?
Searching for the Right Keywords
It is important to choose your keywords for different web pages even before you start creating the content. Keep the following points in mind when you start your search for the keywords:
- Choose the most relevant keywords that describe your web pages.
- Consider the value of the keywords from a commercial perspective.
Use keyword research tools to find the most relevant keywords. Choose one primary keyword and at least two secondary keywords for each page. When choosing the right keywords, it is important to set the perfect balance between relevance and commercial perspective.
Use the Right keyword Research Tool
There are many keyword research tools that provide you with valuable keyword data and help you find the right keywords. Some of the most popular tools include:
These tools provide you information such keyword search volume, keyword value, ranking difficulty, and competition amongst others.
Choose Long Tail Keywords
It is also recommended to use long tail keywords along with the secondary keywords. You will notice that some of the most productive keywords for your webpages don’t have large search volume. Users searching for long-tail keywords are more specific and focused on what they are looking for. This is different from short keywords.
When someone searches for short keyphrases, they are mostly in the early phase of their research. As they gather more information, they are going to become more specific. This is where the long-tail keywords come into the picture. So when you choose and optimise your pages for long-tail keyphrases, you are going to draw searchers who are close to conversion.
Your Website’s Competitive Power
Your website has a competitive power, which is a measure of the site to compete in your search engine results pages (SERPs). Choose keywords that have a competition score that is close to your site’s competitive power. Most keyword research tools come with competition filter that allows you to refine the results.
Choosing the Best Keywords
Once you have a list of keywords that are relevant for your website, it will be required to sort and filter them for creating your optimised content. Keep filtering and sorting keywords based on factors like:
- Your goals
The tools can also allow you to filter and show keywords with a specific phrase. When you find the right keywords, save them. Once you have a list of the best keywords, you should start creating your content around the webpages’ topics whilst optimising with the most relevant keywords.
So follow these tips to find and use the right keyword for your website. Keyword research is going to take time, but all that effort is certainly going to pay in terms of your site’s search rankings.
Download our FREE Keyword Research Template, simply join our FREE community hub to grab this today.
I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.
I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.
I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.
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