Affordable Business Directories To Help Your Niche Business Soar

If you read my blog post on The best 27 Business Directory Websites in Australia to advertise your business on then you would already have your business listed on some great local business directories. However what if your business services more areas then just the town you live in? Or are you trying to attract a certain type of person to your business to suit your niche?

Collaborating and promoting on business directories that zone in on your ideal client or location can help you boost traffic, search engine rankings and improve your brand awareness.

Plus a lot of these business directories have the first month free or low-cost advertising options and include much more then a local business directory can. As well as advertising your business on their websites most of these smaller business directories will promote you on their social media and allow you to add a blog post or two on their website. All this being great for SEO and will give your business more exposure.

Let’s get to that list

Local Business Directories

The Inner West Mums is a large community website with over 22000 members and covers areas including Balmain, Burwood,  Camperdown, Croydon, five dock, Leichhardt, Newtown, Rhodes, Strathfield and all the areas around within NSW

Darwin Family Life is your local guide to everything family in Darwin Northern Territory.

Mainly Living The Ultimate Guide for Mainly NSW Locals.

 

Services for Families

Kinly An online marketplace & booking platform, dedicated to connecting families to local services including Party & events, baby & parenting services, travel, health & wellbeing, kids activities and lessons, photography and much more. For every booking made Kinly donates to a life-supporting impact to a child, family or community living in poverty. It’s free to join and feature your services! Kinly charges only a small booking fee when you get your service booked and paid for.

 

Parenting Products

Mummee Market. A one-stop shop from all maternity to parenting needs. “So if you have a product or service that can help other Mums and their little ones we want you to join us.”

 

Baby Products

Kindershare A place that Connects owners and renters of baby equipment together.

 

Activities for Kids

Creative Mum Life. Educating kids with fun activites and resources for busy mums of creative kids.

 

Tea, Coffee, and Chocolate

The Caffeine Trifecta All things Coffee, tea and chocolate from café to shops and products around Australia.

 

Sustainable Living/ eco-living/ Off Grid

Our Small Foot Print is an online directory of resources to help others who may decide to live simpler and more sustainable lives.

 

 

Camping

Family friendly camping. The best place to find family-friendly camping and accommodation.

 

Cleaning products and Services

The Cleaning Emporium Everything related to cleaning including products for sale and cleaning businesses around Australia.

 

Health/ Wellbeing

Wellfulness is a place to help you start living the life you deserve, a life of purpose, balance and connection. Find businesses related to nutrition, self-care, coaching and alternative therapies.

My Healing Hub is a directory to find alternative health practitioners.

 

Holistic, spiritual and alternative services

Zensational life. A safe and welcoming place promoting personal development and mental wellbeing. Find courses, retreats, products and services.

 

kids clothes, fashion, and accessories

St Cloudkids is your online directory for the latest in clothing and accessories for babies and kids.

Down Peony Lane. The Down Peony Lane collection features unique and beautiful fashion for girls from boutique designers including flower girl wear to everyday clothing and accessories.

 

Wedding

Wedding Connected. Looking for a wedding expert from celebrant to wedding planner, venue to dress shop, you will find everything in one spot for your perfect day.

 

Digital Mums from Web designers, Social Media experts, SEO etc

Digital Mums Directory is a place for Digital Mums to connect.

 

This is just the start of my list as I will be adding on every month so make sure you bookmark this page or comment below if you are looking for a particular business directory to advertise on.

 

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

11 ways to tighten up your Website Security for WordPress

I love working with WordPress as a Website design platform as it offers so many easy functions, however, it can be a tricky job to keep WordPress websites secure. Many statistics have proved that hackers target WordPress websites more, and many WordPress website developers or owners aren’t aware of its security measures. It means WordPress gets vulnerable attacks if you don’t have proper security measures hence why my team and I have pulled together some useful security tips for making your website more secure and stable.  

This post contains affiliate links. For more information, see my disclosures here.

Below are some important tips on how to secure your website and stop it getting hacked.

1. Set up Website Lockdown

This security feature is very important, if you fear your website of getting vulnerable attacks from hackers or competitors. This Lockdown feature can solve a huge problem of login failure attempts.  It means, whenever there’s a repetitive hacking attempt with wrong passwords, the website will get locked and the owner will get notification for this unauthorized forceful login activity, i.e. no more continuous forceful attempts. Wordfence or iThemes Security plugin can be best for security measures since it prevents forceful login attempt attacks. By using this plugin you can specify a certain number of failed login attempts, after which the plugin bans the attacker’s IP address.

 

2. Using 2-Factor Authentication Feature

At the login page, using a 2-factor authentication (2FA) feature is also good for security measure. This is one of the lost secure forms of authentication as the attacker would need to know your username, password and have access to your mobile phone to receive the code or be able to answer secret question etc to login.  The Wordfence Premium or Itheme Premium plugins can use this.

3. Using a hard Login Username

Using a hard to guess username is a more secure approach. The reasons are quite obvious, as user names can be easily predicted, if it’s something like admin, administrator or a domain email address. Using your name or you name with middle name or surname and year of birth or a personal email as you’re username can be beneficial for this purpose and stops people from easily guessing.

4.Login Page URL Renaming

When attackers or hackers know your website login page direct URL, they can try to brute force. They attack by trying to log in with their GWD (Guess Work Database, i.e. a database of guessed usernames and passwords, (e.g. username: admin and password: p@ssword and billions of such passwords). By default, the WordPress login page can be accessed easily via wp-login.php or wp-admin added to the site’s main URL. Changing the login URL is an easy thing to do therefore you should replace the login URL and get rid of 99% of direct brute force attacks.

5. Change Your Passwords Frequently

Always keep a habit to change the website’s passwords regularly, Always use strong passwords by adding uppercase and lowercase letters, numbers or special characters. Password generator is a useful resource to get variations of strong passwords. This helps to secure your website and avoid harmful attacks from hackers.

6. WP-Admin Directory Protection

The heart of any word press website is wp-admin directory, so if this part of your website gets attacked then the entire website can be damaged badly. The best possible way to avoid attacker is to have the wp-admin directory password protected. Whenever any changes is need to the wp-admin directory you can access it with the password you have assigned for that protection. You can either manually code the .htaccess file or get hold of the AskApache Password Protect Plugin for securing complete admin area. It auto generates a .htpasswd file, which can be configured for password permissions.

7.Using SSL to Encrypt Data

One of the smart moves is to secure your admin panel by using SSL (Secure Socket Layer) certificate. This helps to secure data transfer between server and the browser, which makes very hard for an attacker to hack the connection. You can purchase SSL certificate for your word press website from dedicated hosting companies. SSL certificate also gives better ranking in search engines as such web sites should be secure to visit.

8.Secure Your Files and Data Base from Threats

Most of the threats attack website’s data base and files therefore you have to use extra security to avoid such attacks by monitoring everything.  This can be easily done with the Wordfence or the Ithemes premium security plugin. This plugin gives protection from all the latest threats and guards the data base and files from malicious attacks done by hackers. Wordfence plugin also provides firewall and scan option.

9.Take Regular Back Ups

Always have a habit to take complete website back up, no matter how much secure is your word press website is. Keeping an off-site complete backup always benefits you to restore your word press website and keep it in a working state any time. There is an inbuilt option in word press for back up of the data base and files. But you can also have plugin to backup and restore them back to the website. My personal favourite plugin is UpdraftPlus Backups.

10.Update Plugins Regularly

Serious troubles can occur if you aren’t updating your word press theme or plug in. Remember updates are to fix bugs and security threats. Every software product gets supported by the developers and gets updated now and then, but word press gets updated frequently. These updates fix bugs and also have important security patches. Hackers usually target websites that aren’t updated on a regular basis. So get serious and start updating your word press, but be careful of badly coded plugins when updating as this can cause your website to crash, so if you don’t feel comfortable, get your website tech person to manage these updates.

11. Remove WordPress Version Details

Anybody can easily find your word press website version number, as it can be viewed in source code of the website. Hiding it can prevent the hacker to attack the website. So you can use security plug-in that will hide your word press version details or add some code to remove it.

Conclusion

Everything mentioned in this article will help to secure your word press website, if you follow them correctly and take right measures you will always get benefited and make it tricky for a hacker to attack your website.

 

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

Maybe I do need an SSL Certificate.

SSL (Secure Socket Layer) this provides security of sensitive details such as client contact details, login details, and credit card information between a web browser and a server. Having an SSL enables these details to remain encrypted so they can only be read by the authorized server. I always went off the old advise that unless you where handling credit card payments directly from your website then you didn’t need an SSL. If you offered PayPal then you didn’t need one as they have their own inbuilt security.

However, things have changed.

 

Yes, the above is still true however, you may have noticed over the last few months that on search engines some websites have a little padlock as shown below and some do not.

This is one way you tell if the website is secure. The other way is to see when you type the website address in the search engine. E.g. if you type in www.yoursitename.com and if the s doesn’t appear after the http then the site is not secure. Any secure website, whether you type in the www. Or the http:// or the http://www. Then the secure websites will automatically add the s in after the http. If you have a secure website and this doesn’t happen, then chances are the SSL is not set up correctly.

So why do I need an SSL Certificate for my website?

The first reason is that google has decided to change why it ranks one website above the rest and guess what, it prefers secure websites. Go ahead google something and see if the first few websites that come up have an SSL. Yes, yes I hear you are saying there are a few sites up the top without SSL, that’s most likely is that they rank higher due to other factors, but getting an SSL will defiantly help you get up the top faster.

Now google actually started ranking websites back in 2014, so we all must be a little behind, but I’m definitely in a hurry to catch up as 2 out of 3 of my businesses and heaps of my clients websites are ranked in the top 4 results in google for their keyword, but I did notice the drop over the last few years, so I really pushed and the few I added an SSL to went back to their top ranking places again. Check out google blog here.

Lately, with so many people getting hit with credit card fraud, some people won’t purchase or even visit someone’s website if it’s not secure, so adding one on will increase your sales and customer trust.

What’s the go with the FREE SSL Certificates?

If you have a website that doesn’t collect sensitive information about your clients such as home address, credit card details then if you’re hosting company allows, then I would recommend you install a free SSL. Downfalls- However not all hosting companies offer this and if you’re not very technical, it can take up a bit of time to install. Also, free SSL certificates need to be renewed every 3 months.

Why should I pay for an SSL Certificate?

Paid SSL certificates come with a certificate seal as well as warranty to ensure the user against loss of money when purchasing from a website with a paid SSL certificate. I offer SSL certificates from $10,000 to $250,000 warranty.

What’s best for me?

SSL

Please note, that if you have hosting with another company, then some providers require you to be on certain hosting packages before you can install an SSL, so please check, or contact us first.

What do the Paid SSL certificates cost?

$10,000 Warranty $45 per year.

$100,000 Warranty $130 per year.

$250,000 Warranty $270 per year.

10-25% off if purchase for 2 years, or  3 years.

BUY NOW

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

Why should I sell my products online?

Times have changed. Running your shop in town, displaying beautiful products so everyone can see them, meeting new people on a daily basis is so wonderful but I think its time to take your business to another level and start selling your products online as well, read my post below and find out why.

During my teenage years, my father was made redundant from his long life career of designing ships and trains. He then decided to go into business for himself and he purchased a local shop that sold lights, paint, and wallpaper. It was busy, life was great. After his 6th year in business, things started slowing down. More shops like magnet mart, Kmart etc come to town, plus a local paint shop only specializing in paints arrived. Then the shop rent went up. My parents decided to relocate one suburb over as rent was cheaper and less competition. I remember working there as a teen and dad always saying that to break even, he had to sell $1000 worth of product each day. Some days he only made a few hundred and other days he made $4-$5000. This has always stayed in my head and when I occasionally go and look at shops downtown (I hate shopping) I look at some shops and I wonder how they survive.

My parents eventually retired and closed but business was heading down hill and I think if they didn’t happen to retire, they would be broke.

If I knew what I know now, I would have created my parents an e-commerce website and had them selling products online alongside their shop.

Why? Here’s why.

  1. You can earn more money. Promoting your products nationally and offering to ship allows you to sell more products and make more sales, Just add on a postage and handling rate. You’re not just restricted to people in your local area.
  2. You can relocate or revamp your shop and the online store will still be open, so while your moving or painting you can still be making money.
  3. You can build a stronger customer base. If you set up an email campaign alongside your website then you can email your customers current specials, new products etc. You can also refer people that are browsing in your shop to join your newsletter to get better online discounts.
  4. A website for a business is expected these days, so while your potential customer is browsing, they might unexpectedly see something and buy it, rather than having to wait to go into your shop. Plus setting up a website and advertising online is far cheaper than buying or renting a shop front.
  5. No opening time restrictions. Say your business is in the local mall and you have to open and close at certain hours. Your online store can be open 24/7. You can wake up in the morning with orders placed the night before.
  6. Plus e-commerce shops are way more measurable. You can log in and print off what products you sold that day, or get an email notification when something is low in stock.

How great does that sound?

In Summary

All the big shops like Kmart, target, bunnings to name a few all have both shop front and online setup, so why don’t you add extra options for your customers and earn more money by getting an e-commerce shop set up today. Read my DIY guide to setting up an e-commerce website.

About Me
I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

The best 27 Business Directory Websites in Australia to advertise your business.

Get noticed more and improve your local Search Engine Optimisation. (SEO)

Are you a local business? Hairdresser, massage therapist, plumber, retail shop etc

Are you wanting to gain more exposure in your local neighbourhood? Then promoting on the top 27 Australian business directory websites will a great way to start.

Most people start by searching for local businesses, don’t you?. People prefer to support locals, so searching for businesses in their town, surrounding areas or in the closest major suburb like Sydney, Canberra, Melbourne, etc is something that everyone does. Being part of this local Australian search is vital for any business.

The major Search engine Google knows this and as part of its Googles algorithm, it gives higher rankings to businesses that promote locally. In tune, this will also improve your local Search engine optimisation (SEO) and drive more traffic to your business.

So if you looking for more local customers then start submitting your business to the following FREE Australian business directory websites.

You don’t want to just be on any random business directories you want to be on the ones that have heaps of traffic themselves and have great SEO. Thomas Web Designs regularly updates this list so remember to come back to it regularly or join our newsletter list to be notified of any changes.

Don’t have time? Don’t live in Australia?

Thomas Web Designs offers a Directory Submission service. Check it out here.

The Top 27 Business Directories in Australia.

As from the 15th Feb 2018

  1. Yellow Pages online (Sensis)
  2. True Local
  3. Yelp
  4. Goguide.com.au
  5. dLook
  6. Hotfrog
  7. Word Of Month (WOMO)
  8. Start Local
  9. Local Search
  10. Local Business Guide
  11. Nationwide
  12. You Are
  13. Aussie web
  14. Local Store
  15. Business Listings
  16. Come on Aussie
  17. One flare
  18. Live Pages
  19. Find Local
  20. Cylex
  21. Australian Planet
  22. Webnetwork
  23. Bloo
  24. Our Patch
  25. A to Z Pages
  26. Pink Pages
  27. Dizy Local

Before you start jumping on all these sites, get yourself prepared by having everything in front of you.

  • Your business name
  • Business overview- sometimes it’s good to mix it up with slightly different ones on each listing.
  • Business Email address
  • Business phone number
  • Business address- If you work from home or have a mobile business make sure you state this in your ad. Some directories allow you to only show the suburb of your business as well.
  • Social media links- like facebook, Instagram, twitter etc
  • Logo image
  • Business ABN
  • Opening hours
  • A login username you want to use
  • A login password you want to use

Please note, there are many business directories that are more effective for certain industries or locations such as:

North Sydney business directory

Melbourne Business Directory

Tasmania local and tourism business directory

Hair Salons Business directory

Plus heaps more. You can either go to google, type the location or industry followed by business directory.

Don’t have time? or you don’t live in Australia? Thomas Web Designs offers a Directory Submission service- check it out here.

Listing in these business directories can help you get above your competitors when people search for local businesses so start listing today.

Have a great day.

Cheers

Jacinta

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.