Why Do I Need A Website? Just Having A Facebook Page Or eBay Store Is Not Enough

Creating and setting up a Facebook page can seem to be much simpler compared to creating a website. Similarly, setting up an eBay store may seem to be an alternative to creating an elaborate online store. However, successful business models essentially include websites into their overall digital marketing plan. While social media and eBay stores do have a role to play, websites are a must-have for your business.

Disadvantages of a Facebook Page-Only Model

If you want to power your business’ online presence with only a Facebook page, you should know about the following disadvantages:

  • It can be quite difficult to optimise your social media page for Google
  • You cannot customise the page layout for effective branding
  • Your page will always be at the ‘mercy’ of Facebook
  • The popularity of a social media site cannot be ensured forever
  • Not everyone users facebook, allot of people only use Instagram or LinkedIn or YouTube

Having a website means your business gets a presence all over the Internet. A Facebook page limits your presence to the social network only.

Advantages of Having a Website

A website gives you a well-established platform from where you can promote your business. Your site becomes part of your brand image and builds more credibility. There is a big difference in the image created in the mind of your audience when they see that your company has a website, not just a social media page or eBay store.

Some of the ways your business can benefit from having a website are as follows:

More Control

Having a website gives you almost total control over your business’ online presence. Creating your own eCommerce website is much different than setting up a store on eBay. eBay or Amazon can shut your store down at any time and for any reason. On the other hand, you own your own website, (If you choose the right website platform). The same can be said for a social media page. Facebook can hold or remove your business page for a wide range of reasons.

Having a website means your business is not at the mercy of another website.

A Website is Much More than a Marketing Tool

A business website is the foundation of your online presence. A social media page is just a marketing tool. There is nothing wrong with creating a business page on Facebook, Instagram, or LinkedIn or an eBay store, in fact they are an essential part of your overall marketing plan. But it is a supplement to your primary online presence – your site. All those pages are going to support your website.

Social media is meant to be used as a marketing platform for driving traffic to your site. Social media sites have hundreds of millions of active users. You can use these platforms to run your marketing campaigns to increase your website’s exposure and traffic. Eventually, it is your website that helps build trust for your brand. It is crucial for a business to invest in a website. Social networks and other platforms can then be used to reach out to the new audience to grow your business.

Don’t have a website and have limited finances, start by grabbing my FREE 7 day website guide today.

 

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

Importance of a Tagline and How to Create a Great One

A tagline (Slogan, Motto) is required to clarify what your business website is, what you do and how you help your clients. A tagline is a short sentence or also known as business one liner that is not normally more than about 7 words long. It is a attention-grabbing phrase, that is ideal to capture your target audience and entice them to keep reading the rest of your copy/ information.

Why is a Tagline important?

Whether you have developed your site on WordPress (WP) or another website building platform such as Squarespace, Wix etc. The tagline is important and goes towards the factors to rank your website higher in the search rankings.

Using part of your tag line for your headline and your meta title on your home page is a great idea and something you can play around and change to keep your bounce rate low and your engagement and click though rates high.

 

Tips for a Great Tagline

So how do you create a tagline that is search engine optimised and makes great sense to both search engines and for your target audience? The following tips should help you achieve the desired goals:

1. Consider your Target Audience

As a business, you have your target audience and your success depends on how effectively you can communicate with them. You should first identify your target audience and then create a tagline that addresses their needs and wants. It is also important to use a style and language that matches their preferences.

2. Create Short Taglines

Great taglines should be short and clearly send out the message. The ideal taglines are not more than 7 words long. At the same time, it is important to avoid jargon or long words to prevent any type of confusion. Another point is to make use of 1 or 2-syllable words because they can be easily understood. E.g. Our tagline is “We are your humble website buddies”

3. Highlight the Benefits

When your target audience is searching for your products or services, they want to know how they can benefit from your business. And your tagline should answer that call. So create a tagline that clearly outlines the benefits offered.

4. Be Clear & Avoid any Vague Messages

It is easy for a business to mix up its taglines with its competitors or even with those from other industries. Make sure that you conduct some research to find out what others in your industry are using as their taglines. It is also important to avoid commonly used words such as ‘best’ and ‘quality’. A good strategy will be to ask several people to read your tagline and what does it make them believe your business is about.

In addition to these tips, it is suggested to create a positive message in your tagline. The simplest way to do so is to avoid any kind of negative language. No matter how funny your tagline may sound with negative words, it is best to avoid them. So follow these tips to create great taglines that address both the search engine and human-reader aspects.

Here are some great taglines for different businesses.

Best Slogan for Candle Businesses.

Catchy Baby product and business taglines

Construction and Building company Slogans

Just google taglines or slogans for the industry you work in.

And here are a few great ones for web designers.

Affordable websites that work.

Intelligent websites. Real results.

Web solutions that build businesses.

Your creative web development partner.

Web Solutions, web design and web development services

Websites Your Customers Will Use

 

How to edit your tagline?

Depending on how your website was built will depend on how this is edited.

WordPress users can edit this on their home page and though their customizer and they can use the plugin Yoast SEO to set their Meta Title.

Squarespace, Shopify, Joomla, Showit, Shopify etc can also be changed in different areas of the website.

Need help to add or edit your tagline on your website? We have casual or ongoing website editing packages to help.

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

Get a Website Health check now to help with business growth

Also known as a website review, website report, website grader, website score, website analyzer. A website Health check is like having another opinion on your website, checking all the functions and features on your website are correct and to the best possible standard.

What does a Website Health Check include?

It includes going through the front and backend of your website running a series of tests and checks to ensure your website is set up for the following.

  • Website Security-

    Is your website safe from hackers? Your website administrators- do you know who is logging into your website and why? Do you have strong passwords and are these changed regularly?

 

  • Backup-

    Is your website set up to automatically backup daily, weekly or monthly depending on how many times its being used or updated. E.g. a busy Ecommerce website should be backed up daily whereas a services website may only be backed up weekly or monthly. Also are these backed up to a secure external program such as Google Drive or dropbox?

 

  • Settings-

    Are your website settings correct? From the email to receive notifications too, correct search-friendly URLs etc?

 

  • Crawling issues:

    Is there anything from stopping Google and other search engines from crawling your website?

 

  • Analytics-

    Is your website linked up to Google Analytics and Google Search Console so you can see how your website is found, where your visitors are coming from and what keywords or key phrases they are using.

 

  • Plugins and Apps-

    Whether you are using WordPress, wix, shopyfly, squarespace or some other website builder to run your website, are there any third-party plugins or apps that are old, slow, full of errors or are causing clashes with other plugins/ apps or themes/ templates allowing them to give errors or stop working on your website?

 

  • Search Engine Optimisation (SEO):

    Is your website SEO friendly? From page meta titles and descriptions, image alt tags etc, xml site map? Google and other search engines have rules (Algorisms) they create and follow when it comes to what order they put website search results in. Did you know that last year google made 3200 algorithm changes. A basic SEO check is part of an essential element for your website to make sure it's being seen in search engines.

If you need a full SEO review including website marketing strategy, keywords research, product and blog posts meta titles and descriptions and more than we can provide an add on Full SEO review.

  • Speed: Is your website running at least 5 seconds of faster for ease of use for customers? Completing a website speed test is vital to see how fast your website is running.
  • Other Elements- From broken links, 404 page set up, page redirects, mobile friendly and more.
  • We then provide a full comprehensive report on all of the above including a basic overview for you to fix and improve these directly yourself or at an additional fee then Jacinta and her team at Thomas Web Designs can action it for you.

You can always skip the initial Website check and get a full Website service and report done.

In truth, websites won’t stay flawless forever. Websites often break from out of date themes, templates, plugins and apps or templates and themes. When a plugin/theme is updated, some of the features might be changed or added. For example, some css changes may have been done in the theme rather than a child theme.

Things can just stop working or they clash if there is a conflict between new code and code of other active plugins/theme.

Doing regular checks and updates on your website is essential so either having a website maintenance package set up though your web designer or by doing a website health check and reviewing and actioning your website report regularly is very important.

 

Why should I get a website health check done?

In truth websites won’t stay flawless forever. Websites often break from out of date plugins and apps or templates and themes. Things can just stop working or they clash if one thing has been updated and another thing hasn’t.

Doing regular checks and updates on your website is essential so either having a website maintenance package set up though your web designer or by doing a website health check and reviewing and actioning your website report regularly is very important.

 

How is a website Health check done?

By running a bunch of reports to test your website speed, SEO score, broken links and more alongside our knowledge of website best practices, best plugins/ apps, themes and templates and adding everything to a easy to read the document so you can see what is good and what needs improving on your website.

I have been editing and building websites for the last 12 years so I have excellent knowledge of what is required to have a healthy functioning website with a great website score.

If you want to see where your website needs improving then jump on and get your website health check done today.

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

SEO Your Secret Marketing strategy

Search engine optimisation (SEO) is a unique online marketing strategy. It is different from most other digital advertising strategies in that it is not just a one-time effort. You cannot just run the campaign for a short period and forget about it. If you want to generate the desired results, you will have to continue to implement SEO strategies. There are many reasons why SEO is an ongoing process.

This post contains affiliate links. For more information, see my disclosures here.

1. Regular Search Algorithm Updates

All search engines update their search algorithms regularly to provide a better user experience. This includes both major and minor updates related to how webpages are ranked. For example, Panda, Penguin, Hummingbird, Pigeon, Possum, and Fred are some of the major Google updates in recent times. Since all search engines continue releasing such updates on a regular basis, it is important to optimise your website regularly. Failure to do so can mean that your webpages can lose their rankings.

Google itself releases hundreds of algorithm updates every year. it is not just to improve user experience, but also to study the latest trends in user behaviour. Another reason is to stay ahead of those who are always trying to manipulate the strategies to boost rankings. Thus, algorithms are updated to fight off spammy efforts and reward those who deliver excellent user experience.

2. Maintain Competitive Edge

Considering the above-mentioned point, if you don’t keep up-to-date with the latest search engine algorithms, your website is going to lose its rankings in your SERPs. This will allow your competition to rank higher than your pages. Ongoing SEO campaigns allow you to maintain your competitive edge.

SEO is not a one-time campaign. It is a long term process where early beginners and continuous participants are rewarded with higher search rankings and web traffic, and enhanced brand image.

3. Keyword Research, Analysis, & Identification

Running SEO campaigns on a continual basis also helps in identifying new and better performing keywords. Keyword research and analysis is an important part of search engine optimisation. Continual keyword analysis allows you to learn about the new key phrases that are being used by your target audience for searching your products or services. It will also provide you insights into the new trends or changes in keyword searches.

The keywords which were effective a few months ago may not be very effective today. This is important not just from the perfective of your existing and new online content, it is also important for your other marketing strategies including SEM.

4. Keeping Up with Ever-changing Market

The market needs keep changing and evolving with time. So does the language. For example, keywords which are not important to your business today, can become highly relevant in the near future. For example, the word ‘tablet’ didn’t have anything to do with technology a few years ago. Today, there are different types, sizes, and brands of tablets and they represent an important segment in the industry.

SEO is an ongoing process because of the uncertainty associated with how future development. SEO allows you to keep your content up-to-date because it involves continuous research and analysis. And this includes maintaining the content on your webpages.

So you cannot consider SEO to be a one-time campaign. Search engines are always evolving at different levels. You will have to keep running your SEO campaigns to keep up with the changes, gain competitive edge, and generate continuous flow of search traffic.

If you need help to manage your SEO campaign then we can either help write you new blog articles or full Search engine optimization though Grant and our partner agency SEO Advantage.

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

Confused About Email Marketing? What Is It ? And Why Use It?

Email marketing is sending out emails to current, past and potential clients to promote your business. This helps to keep a relationship strong and in touch with current and past clients and by sending out free information, tips and guides your potential clients can then turn into paid clients.

 

This post contains affiliate links. For more information, see my disclosures here.

Email marketing programs (platforms, provider, campaigns or want ever you want to call it) allows you to create lists of clients (either potential and/ or current clients) and contact them regularly with the aim to have your potential clients becoming paying customers and your current clients becoming repeat clients.

But I already have a list of customers that I contact regularly?

If you do that awesome. How do you normally communicate with them? I used to save all my customers email addresses into a word or excel document and copy them into an email when I wanted to send out an email. How much time does that take up through?

Then you need to make sure you don’t breach privacy when sending out a bulk email. If you are putting all the email addresses in the To or CC may be a breach of privacy as when doing this all the receivers can see everyone else’s emails addresses. So, in this case, you should the BCC (Blind client copy) which hides all the addresses from the recipients. But who really reads boring emailed filled with just words and what if that person doesn’t want to receive emails anymore?. Don’t you want to be able to jazz it up with photos so you draw people in and not have to manually delete people from your list etc? This is another reason to use an email marketing provider.

Let’s go ahead and take a look at the different email marketing platform.

There heaps of them available from MailChimp, Mailerlite, Convert kit, Active campaign to name a few. Some offer free trials, or free for up to 1000 or so clients or very low cost etc. Check out my overview of Email marketing providers in my WordPress community this gives you a comparison of some of the top marketing platforms, what they offer, how easy they are to use and the pricing.

I personally use Mailerlite, but I have a huge amount of clients that use MailChimp as you don’t need a website to use mail chimp, but a review from a lot of other business owners say that Convertkit or active campaign is the best. They all do great jobs so it’s completely up your business needs and your budget. All of them have great set up guides and support. Once you decide on the best one to fit your needs then go ahead and join up or trial one.

More benefits of an email marketing

  • You can have an opt-in/ lead magnet linked to a freebie to offer to your clients.
  • Run email automation to save writing and sending out follow up emails, set it up so your email marketing program will do this for you.

 

Need helping to set your email marketing platform up?

Join our community members for more do it yourself tools or contact us to get help for us to set it up for you.

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.

Business Directory Websites in Australia. The best ones to advertise your business on.

The best 27 Business Directory Websites in Australia to advertise your business.

Get noticed more and improve your local Search Engine Optimisation. (SEO)

Are you a local business? Hairdresser, massage therapist, plumber, retail shop etc Are you wanting to gain more exposure in your local neighborhood? Then promoting on the top 27 Business Business Directory Websites in Australia will a great way to start.

Most people start by searching for local businesses, don’t you?. People prefer to support locals, so searching for businesses in their town, surrounding areas or in the closest major suburb like Sydney, Canberra, Melbourne, etc is something that everyone does. Being part of this local Australian search is vital for any business.

The major Search engine Google knows this and as part of its Googles algorithm, it gives higher rankings to businesses that promote locally. In tune, this will also improve your local Search engine optimization (SEO) and drive more traffic to your business.

So if you looking for more local customers then start submitting your business to the following Australian business directory websites.

You don’t want to just be on any random business directories you want to be on the ones that have heaps of traffic themselves and have great SEO. Thomas Web Designs regularly updates this list so remember to come back to it regularly or join our newsletter list to be notified of any changes.

Don’t have time? Don’t live in Australia?

Thomas Web Designs offers a Directory Submission service. Check it out here.

The Top 27 Business Directories in Australia.

Updated on the 12/07/2019

  1. Yellow Pages online (Sensis)
  2. True Local
  3. Nationwide
  4. Tradebusters Connect
  5. Yelp
  6. One flare
  7. Pure local
  8. Goguide.com.au
  9. dLook
  10. Hotfrog
  11. Start Local
  12. Local.com.au
  13. Pure Local
  14. Local Search
  15. Local Business Guide
  16. You Are
  17. Aussie web
  18. Local Store
  19. Business Listings
  20. Savvysme
  21. Live Pages
  22. Find Local
  23. Go find local
  24. Bloo
  25. Our Patch
  26. A to Z Pages
  27. Pink Pages

Before you start jumping on all these sites, get yourself prepared by having everything in front of you.

  • Your business name
  • Business overview- sometimes it's good to mix it up with slightly different ones on each listing.
  • Business Email address
  • Business phone number
  • Business address- If you work from home or have a mobile business make sure you state this in your ad. Some directories allow you to only show the suburb of your business as well.
  • Social media links- like facebook, Instagram, twitter etc
  • Logo image
  • Business ABN
  • Opening hours
  • A login username you want to use
  • A login password you want to use

Please note, there are many business directories that are more effective for certain industries or locations such as:

North Sydney business directory

Melbourne Business Directory

Tasmania local and tourism business directory

Hair Salons Business directory

Plus heaps more. You can either go to google, type the location or industry followed by business directory.

Don’t have time? or you don’t live in Australia? Thomas Web Designs offers a Directory Submission service- check it out here.

Listing in these business directories can help you get above your competitors when people search for local businesses so start listing today.

Have a great day.

Cheers

Jacinta

About Me

I’m Jacinta Thomas, also known as your humble wordpress web design tech whiz and online marketing consultant.

I’m a reserved yet highly motivated and adaptable digital marketing expert ready to use my online marketing knowledge to help your business be seen online and ramp up your sales. I love horses, dogs, cats, country music, chocolate and most of all helping people.

I help family focused entrepreneurs build top ranking, self-managed websites, help work through any wordpress tech issues and get set up with hosting, blogging, SEO and social media, so they can earn more money and live their dream life.

If you’re ready to get your business online, and seen on social media and all search engines then check out my blog, biz resources, jump into my free Facebook group and of course contact me at any time.